the challenge
The primary requirement was to translate Wire Crane’s distinctive blue and yellow branding into a powerful and consistent visual identity across large-scale, complex equipment. The graphics needed to be impactful at a distance while withstanding the harsh conditions of construction and industrial environments.
the process
- Specification and Design: The project began with a detailed survey of the crane models to create precise templates. A core focus was ensuring the accurate reproduction of the client’s specific blue and yellow brand colours.
- Production: High-performance, durable vinyl was selected for its resistance to UV fading, abrasion, and weather. Artwork was finalised and precision-printed to scale.
- Installation: The livery was applied to the complex geometric surfaces of the cranes, ensuring a seamless and professional finish.
PLAN, PROCESS, PRODUCT
the end product
The initial phase was successfully completed with six cranes branded to the client’s specification. The project has led to a repeat engagement for a further seven units, confirming the effectiveness of the solution in meeting the client’s need for a strong and resilient brand presence.